Meta ads & follow-up for the trades
We run Facebook and Instagram ads for your business—and handle the follow-up that helps turn homeowner inquiries into qualified estimate appointments.
$1,500/month management · Ad spend separate · Month-to-month
Interactive walkthrough
See how the ad, the conversation and the booking work together.
Illustrative demo—not client results
Replacement water heaters for homeowners around Columbus. Tell us what you have and we'll schedule an estimate visit.
We plan, write and produce Facebook and Instagram ads around the work you want more of, then keep optimizing them. Select Request an estimate to see what a homeowner sends you.
Example Home Services is a fictional business used for this demonstration.
Five illustrative inquiries. Switch sides to see how each one moves—or stalls.
Without a connected process
Before
Water heater replacement
Aurora, CO · Source unknown
Unknown
Sitting in one person's inbox.
Missed call
Lakewood, CO · Phone
Phone
No acknowledgment sent yet.
Bathroom repipe
Littleton, CO · Source unknown
Unknown
Texts, voicemail and notes apart.
Sewer line estimate
Arvada, CO · Referral
Referral
Last week. Nothing scheduled since.
Drain cleaning
Pueblo, CO · Source unknown
Unknown
Buried in page messages.
Illustrative only. Not every inquiry becomes an appointment—some stay pending and some are outside the service area.
Want this running for your business?
Tell us your trade, your area and the work you want more of. We'll tell you honestly whether it's a fit.
Who we work with
Your trade. Your service area. A campaign built around the work you actually want.
Campaigns are shaped by the services you offer, the local market you sell into and the capacity your crews actually have. General contractors and remodelers included.
Core services
01
Facebook and Instagram strategy, campaign setup, copy, creative and ongoing optimization.
02
Acknowledgments, qualification, conversation handling, missed-call recovery and booking support.
03
Track inquiries, qualification, appointments and client-reported sales outcomes to understand what happens after the click.
We manage the marketing and lead follow-up. Your team handles estimates, pricing and closing the work.
Supporting systems
Secondary to the ads, but they are what keep an inquiry from going cold.
A single template-based page built for the campaign, when the ad needs somewhere to send people.
Tightening the details homeowners check before they call.
Asking at the right moment and helping you reply.
Sent ahead of the estimate visit so fewer slots go quiet.
A scheduled nudge after the estimate goes out.
Messages and project details kept in one place instead of scattered.
Working together
01
We go through your services, service area, job economics, availability and goals so the campaign targets work you actually want.
02
We prepare the ads, inquiry forms, qualification process, calendar and follow-up, and connect them to how your team already works.
03
We monitor campaign delivery, lead quality and booking outcomes, then make informed adjustments as the data comes in.
Launch timing depends on ad account access, approvals and creative sign-off, so we confirm dates once those are in place.
Start with a conversation, not a contract.
Month-to-month, with ad budget and targets agreed around your capacity and job economics.
Who this is for
You’re good at the work. The hard part is getting the right jobs in front of you and not losing them between the first call and the estimate.
What’s happening now
What we do about it
01
The phone rings while you're on a job.
By the time you call back, they've booked whoever answered first.
Every inquiry gets an instant acknowledgment, and a person follows up to qualify it during agreed hours.
02
You're paying for leads other contractors got too.
Lead sites sell the same homeowner to several companies. It turns into a race to the bottom on price.
Your ads, run in your own ad account. The inquiries they generate come to you—not to a list of competitors.
03
Slammed one month, dead the next.
Referrals are great, but you can't plan crews or payroll around them.
A campaign that runs every month, with budget adjusted to the capacity you actually have.
04
The calendar is full of jobs you don't want.
Small, low-margin calls crowd out the projects that actually grow the business.
Campaigns built around your best-fit work, with service, area and project fit checked before booking.
05
Estimates go out, then go quiet.
Nobody has time to chase every quote, so good jobs slip away without a no.
Estimate follow-up and reminders, so every quote gets a clear next step.
06
You've tried ads before and got nothing you could measure.
Boosted posts, or an agency whose reports were all clicks and impressions.
Reporting on inquiries, booked estimates and the sales you report back—not just clicks.
Not the right fit if you’re booked solid with no room for more work, or you need a guaranteed number of leads. We’ll tell you straight on the first call.
Sounds familiar? Let’s talkPricing
$1,500 / month
Management fee. Advertising spend is separate.
Your advertising budget and appointment targets are agreed around your service area, capacity and job economics.
Month-to-month service.
What the fee covers
Ad spend is paid directly to Meta from your own ad account, so you keep ownership of the account and the data in it.
Run your numbers
Enter your own numbers to see how many booked estimates it takes to cover the management fee and your ad budget. The starting values are examples—change them.
What a typical job you want more of is worth.
What you keep after materials and labor.
Out of every 10 estimates, how many become jobs.
Paid directly to Meta. We agree the real number together.
To cover your monthly cost
$1,500 management + $1,500 ads = $3,000
2
jobs a month
7
booked estimates at your close rate
closed jobsother estimates
This is your math, not a forecast. We don’t promise a number of inquiries or estimates—results depend on your market, offer, budget and capacity. It’s a starting point for an honest conversation.
Talk through your numbersFAQ
Still unsure about something? Email rayan@valhon.co.
Contact
Tell us what you do, where you work and what you have room to take on.
Tell us your trade, your service area and the work you want more of. We’ll reply from rayan@valhon.co.